§ Insights
What
we learn.
Field observations on generative search, agentic commerce and AI-enhanced advertising. Three cornerstone articles at launch, biweekly updates from Q3 2026.
§ Articles · 3
- 01GEO
Generative Engine Optimization, explained to a CMO.
What GEO is, how it differs from classic SEO, and the three interventions a marketing director should demand from their team in the next 90 days.
- 02Agentic Commerce
Is your site ready for the customers who will never read it?
What happens to your e-commerce when the customer becomes an AI agent. Four frameworks to understand readiness, and three interventions to avoid being skipped.
- 03AI Advertising
Advertising in 2026: when AI wins, when it does not.
Performance Max and Advantage+ consistently beat manual campaigns — but only with quality inputs. An honest guide on where to invest control and where to trust the algorithm.
§ Beyond insights
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