An
AI-native
studio.
We are the division of MADS Srl dedicated to digital marketing born with artificial intelligence: generative search, agentic commerce, AI-enhanced advertising.
Search is changing. Catalogs are read by agents. Campaigns produce hundreds of variants.
People no longer stop at ten blue links: they ask ChatGPT, Gemini, Perplexity. They increasingly delegate buying to AI agents. Advertising operates inside a stack of generative creative, synthetic audiences and probabilistic attribution. We exist to work well inside this new perimeter, with method and measurement.
- 01Small team
Personal accountability on every project. No handoffs, no context-less account managers.
- 02Measurable method
No pre-packaged numbers. Baselines, targets and measurement cadence are defined with the client, from their starting point.
- 03Operational transparency
The work is documented. The client sees exactly what we produce, with which assumptions and which limits.
- 04Stack neutrality
We pick models, platforms and vendors that fit the problem — not the ones we have a partnership with.
One system,
three entry points.
Each discipline stands on its own, but shares vocabulary, data and metrics with the others. Start with one, and the others activate when needed.
Search Presence
We build brand presence inside ChatGPT, Gemini, Perplexity and classic search — through a measurable Generative Engine Optimization method.
Go to /search-presence →02 / 03Agentic Commerce
We make your e-commerce readable, comparable and purchasable by the AI agents now buying on behalf of customers.
Go to /agentic-commerce →03 / 03AI-Powered Ads
We design and run AI-enhanced advertising — modular creative, predictive bidding, fair attribution — across Google, Meta, TikTok and LinkedIn.
Go to /ai-advertising →We are a project of MADS Srl.
MADS Srl is the parent studio: classic digital marketing — SEO, traditional paid, performance, CRM. We are the division built to do what AI enables now, not to replace anything. Two brands, two scopes, one ownership and a shared method heritage.